About

I'm James.

A Toronto product designer, trained in interaction design. I work across UX, AR, 3D and sound, and I like getting hands-on — making ideas real, not just drawing them.

Schedule a call Email me Résumé ↗

Most of my favourite work starts as a mess. I like figuring out what people actually need, shaping it into something simple, then getting it working — often in code — so it's real and not just a mockup.

I lean interdisciplinary — UX, AR, 3D, motion and sound — and I like pulling those together. Most recently I co-led a six-month redesign of a nonprofit's learning platform, YEP, now in active development.

Off the clock I'm usually rock climbing, watching films, or making music. That last one is literally where Somnia came from.

Experience
2025 — now
Product Designer & Project Lead
Youth Empowering Parents ↗
Co-led a six-month platform redesign, now in active development.
Jan — Apr 2025
UX/UI & 3D Designer
Korotu Technology ↗
AR survey tool at an environmental-tech startup — UX, 3D assets, and 5 accessibility colorways.
Jun — Sep 2024
Financial Lines Intern
Zurich Canada ↗
Interviewed stakeholders and users, audited the IA and flows of existing internal tools, and designed new UX screens for AI and policy-administration tools.
2022 — 2025
Advanced Diploma, Interaction Design
George Brown College ↗
A three-year Interaction Design Advanced Diploma blending UX, interface development, coding, and AI, with hands-on work in usability, research, and immersive / mixed-reality design. Graduated with Honours · Dean's List · 3.8 GPA.
What I do
UX & Product Design +

The core of what I do: user flows, information architecture, wireframes, and design systems. I care about how a product works, not just how it looks, and I test my way toward simple.

Research +

I talk to people, watch how they actually use things, and run usability tests. I'd rather change my mind early from real feedback than defend a guess.

Creative technology +

AR (Unity, ARKit), 3D (Blender, Maya), and TouchDesigner for audioreactive work. I like bringing motion, sound and space into digital products.

Brand & visual +

Visual identity, UI, typography, and motion design. I like giving a product a personality people remember, not just a tidy interface.

Prototyping & code +

I'm comfortable in code — HTML, CSS, JavaScript — and can move around a codebase to read it, make changes, and build working prototypes, increasingly with AI in the loop. Enough to test ideas for real and to communicate clearly with engineers. This site is one of those prototypes.

Let's make something
people use.

I'm open to product design roles — in-house, agency, or startup. Or if you just want to chat, say hi.